Resume

Mariana Marquez

Systems Designer · Agentic Product Builder

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Summary

I design SaaS products that millions of people actually use. I approach every challenge as an opportunity to prove that design is all around us and must be crafted with profound purpose and impact. My work has been recognized through speaking engagements at key industry events, including TechSuyo, Stanford, and Digital Garage US.

Key Highlights

  • 94–98% sign-in success rate through the Company Selector — a cross-platform identity flow that lets users switch between companies on sign-in, designed to achieve web parity across 4 native apps simultaneously.
  • 90 ITC care contacts reduced — support burden cut by redesigning the Client-to-Accountant invite acceptance flow, eliminating the #1 friction point for mid-market accounting firms managing dozens of client invitations at once.
  • +2.4 pt invite acceptance rate lift (77.9% → 80.3%) — achieved through Invite by Firm ID, a new onboarding flow allowing QuickBooks clients to invite accounting firms using just a Firm ID instead of email — faster, more secure, and publicly praised by a QBO accountant on Meta.
  • 8% month-over-month product growth (BMO) — driven by bringing Buy Now Pay Later from web to mobile, generating 167K+ new payment plans as customers preferred the mobile experience for splitting larger purchases.

Experience

UX Designer · Intuit

Dec 2024 — Jun 2026 · Mountain View, CA · Hybrid
  • Designed a cross-platform company switcher that propagated decisions across 4 apps — Workforce, QuickBooks Mobile, and GoPayment — partnering with mobile developers from ideation through launch to reach web parity on a unified codebase. Impact: 94–98% sign-in success rate.
  • Lead designer on a 10-person cross-functional team for the IES Invitation Hub. Designed the batch invite acceptance flow that lets enterprise accountants accept dozens of client invitations at once. Led the team's decision to migrate from DataGrid to a Table component, unblocking the team 3 weeks before code complete.
  • Drove a +2.4 pt lift in invite acceptance rate. Shipped Invite by Firm ID from 0% to 100% production — a new way for QuickBooks clients to invite accounting firms using just a Firm ID instead of email. Publicly praised by a QBO accountant on Meta.
  • Championed a performance and loading strategy to scale the company selector for mid-market customers in Intuit Enterprise Suite. Solved for edge cases involving 1,000+ entities without degrading the sign-in experience.
  • Spearheaded the unified business profile in QuickBooks. Redesigned the screen where small business owners enter and update their company information so data stays consistent across Payroll, Payments, and tax products — 80.2% of profiles now successfully sync, with ~5K updates per month.

Product Designer · Oliver Agency (Protective Insurance)

Jun — Oct 2024 · Remote
  • Led a co-branded financial-advisor website with Charles Schwab — a tailored experience that lets Schwab advisors explore, quote, and recommend Protective's life insurance and annuity products without leaving the Schwab ecosystem.
  • Drove a comprehensive public-site redesign for Protective Life Insurance, restructuring the experience around three pillars: usability, usefulness, and visual design.

Product Designer · Bank of Montreal (BMO)

Oct 2022 — May 2024 · Toronto, Canada
  • Brought BMO's Buy Now Pay Later product from web to mobile during a simultaneous BMO Online Banking app revamp. Adoption grew 8% month-over-month, generating 167K+ new payment plans.
  • Boosted BMO Invest App downloads by 3,000 within 3 months of launch by designing a Single Sign On experience that enabled seamless cross-app jump to the BMO Invest app without reauthenticating. Drove 147,000 new feature interactions across the two apps.

UX/UI Designer · Alayacare

Jul 2021 — Aug 2022 · Toronto, Canada
  • Led the design of the HIPAA-compliant Family Portal app (iOS & Android) — giving clients and authorized family members a single place to view scheduled home-care visits, track medications, access clinical documentation, complete self-assessments, and pay invoices.
  • Designed a HIPAA-compliant Secure Messaging feature (web + mobile) so home-care teams could message clients and each other in real time, with group chat, read receipts, file sharing, and push notifications.

UX/UI Designer · TasteGuru (Startup)

Aug — Nov 2020 · Toronto, Canada
  • Led the end-to-end redesign of a B2B Trend Prediction Platform and its Shopify extension widget for CPG brands — helping merchants spot emerging product trends and surface them in their stores.

UX/UI Designer · Matchii (Startup)

May — Sep 2020 · Toronto, Canada
  • Lead designer for a recruitment platform that matched applicants to roles based on skills, personality, and culture fit. Owned every design surface: end-to-end product flows, the public-facing website used to secure seed funding, and investor pitch decks.

UX/UI Designer Intern · Region of Waterloo

Jan — Apr 2020 · Toronto, Canada
  • Redesigned the City of Waterloo's “Report a Problem” experience — the public web flow residents use to file bylaw complaints and city service issues. Introduced real-time submission tracking so people could follow their report from intake to resolution.

Leadership & Community

Speaker, TechSuyo Member Meetup at Stanford University

May 2026 · Palo Alto, CA

Brand Manager & Host, BeingPeruvian

Mar 2026 — Present · San Francisco, CA

Partnering with the founder to produce high-impact video content, leveraging visual storytelling to strengthen brand identity and audience connection. Spearheading the creative direction and end-to-end execution of “La Hora del Lonchesito,” a community-focused cultural event series.

Member, Monday Girl

Aug 2022 — Present · San Francisco, CA

Member & Speaker, TechSuyo

Aug 2025 — Present · Mountain View, CA

Contribute to the professional development of the Peruvian tech community by sharing best practices in product design and AI. Engage in high-level networking and knowledge exchange on emerging technologies and innovation trends within the LATAM tech ecosystem.

Education

Wilfrid Laurier University
B.A. User Experience Design
Waterloo, Canada

Tech Stack

Design
UX designUI designInteraction designUX writingPrototypingWireframingUser flowsVisual designAccessibilityMobile & web designWorkshop facilitation
Research
User interviewsUsability testingSurvey designPersonasJourney mappingQualitative & quantitative researchData analysisA/B testingContent strategy
Enterprise & Product
Workflow designSystems thinkingData-heavy interfacesMulti-product platformsRoadmap planningStakeholder managementCompetitive analysis
AI Tools
LovableFigma MakeBuilderCursorClaudeClaudeCodeClaude DesignChatGPTCopilotNotebookLM
Design Systems
Component librariesDocumentationScalability
Tools
FigmaAdobe Creative SuiteMiroMuralJiraConfluenceUserTesting.com
Technical
HTMLCSS
Languages
EnglishSpanish